WHAT CATTLE PRODUCERS ARE SAYING

As a nutritionist, Jim Hollenback works with a range of cattle producers. He’s found technology helps him and his customers boost accuracy and efficiency.

Commitment to producing and feeding high-quality livestock is at the heart of Sarben Ranch. Tony White and his family have evolved their cattle management with genetics and technology to drive more successful results.

The McNeilly family has been ranching for nearly 160 years. Today, Dick and Suzy McNeilly continue the tradition, managing 325 cow-calf pairs and feeding 1,400 head in their feedlot. Performance Beef has streamlined feedlot management and is now a core part of their operation.