driving successful results with technology
For Tony White, producing cattle is not only his livelihood, but it’s his way of life and legacy.
The Nebraska cattleman has been involved in his family’s cow/calf, feedlot and backgrounder operation for as long as he can remember.
“It’s all I know,” Tony says. “I’m driven by improving our herd and performance each year.”
As the second generation on the Sarben Ranch, Tony focuses on breeding, raising and feeding cattle with the best genetics to improve the cattle industry and his herd.
Going from paper to iPad
Tony and his team recorded herd and feeding data on pencil and paper and later transferred that data to spreadsheets. It was a flawed, cumbersome process.
So, when Tony’s neighbor recommended Performance Beef complement to Tony’s new feed wagon and scale, he was immediately interested.
“Performance Beef has allowed the Sarben Ranch to become much more focused on nutrition that drives successful results,” says Tony.
The technology allowed the team to swap paperwork and double data entry for an iPad, leading them to time-saving and more accurate results. Plus, he and his team can check on the farm remotely.
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Tony also uses Performance Beef to track individual animal health data and monitor overall herd wellbeing and performance trends.
“It has made us better at what we do,” says Tony. “It’s a good program and better than what some of the bigger feedlots are using. I’d recommend it to anyone.”
Enhancing Nutrition and Communication
One of the most impactful benefits has been improved communication with nutritionists. Performance Beef allows nutrition plans and feed rations to be entered and reviewed remotely, enabling proactive adjustments without constant on-site visits.
“I didn’t realize how often our nutritionist was checking the data until recently,” says Tony. “He’s tweaking things behind the scenes to make improvements we wouldn’t have caught right away– and that's a good thing.”
With the ability to view new rations, verify ingredient accuracy, and ensure everything is on track before anything hits the feed bunk, Tony and his team feel more confident in the decisions made daily.
“It really improves communication,” Tony says. “They make sure rations are right before I even see them, which gives us peace of mind.”
Evolving for the Future
Sarben Ranch continues to grow and evolve–feeding more cattle, adding more team members and leaning more into the tools that support smart efficient operations.
“We’re feeding more now, and having more people involved has helped,” Tony says. “It also makes Performance Beef more valuable and keeps everyone on the same page."
Performance Beef helps the Sarben Ranch team shift from reacting to issues to proactively managing herd health, nutrition, and performance.
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“It helps us stay ahead,” says Tony. “We can monitor trends and health data, make small changes early, and avoid bigger issues down the road.”
From tighter communication to smarter decisions and better outcomes, Performance Beef has become a daily essential at Sarben Ranch.
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