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Strengthening Client Relationships with Precision Animal Health Technology

Forging strong client relationships is crucial to growing any lucrative business. Two years ago, Ryan Slenders found his key to success in the backgrounding industry.

Ryan owns a custom backgrounding operation near Scandia, Alberta Canada and has used Performance Beef since 2017. After he started using the technology’s animal health features, Ryan took his operation to a new level, and his clients noticed. 

“By having this data at the end of our feeding term, I am able to show clients that my program works because I can show them comparable critters on the same diet and implant program, performing at target or better,” Ryan says. 

If a client’s cattle performance is ever called into question, Ryan can provide the nutrition and health data, indicating low performance is likely a cattle quality or buying issue. “It has saved our relationship with clients. And it has earned me a client,” he adds.

Performance Beef makes it easy for Ryan to share nutrition and health information with clients in a timely manner. He says it has been an invaluable asset to him as he builds relationships. Beyond animal health data, Ryan’s clients are pleased with the detailed invoices and data-centered performance reviews he provides. 

A leg up on competitors

Before finding Performance Beef, Ryan tried other technologies. But glitchy applications and hard-to-understand interfaces left him wanting more. 

After Performance Beef came onto his radar, he was eager to see what it could do for his operation, and he hasn’t looked back. 

“The user interface in Performance Beef is very simple and very easy to get your head wrapped around,” Ryan says. It enables him to remain efficient and organized while leaving him time to grow his business. 

Ryan said goodbye to all the time wasted deciphering handwritten notes to create invoices before sending them to clients. Now he bills customers with the click of a button. 

“I have the ability to select a group, an owner and a date range, and it generates an invoice for me,” Ryan says. “My billing, compared to my neighbor’s, takes half a day at most, while his takes two days.” 

Removing guesswork with veterinarian access

Quick and easy invoicing is not the only way Performance Beef is saving Ryan headaches.  
 
The animal health features of Performance Beef allow Ryan to work closely with this veterinarian to take the guesswork out of treating sick animals. 

Ryan’s veterinarian has access to his animal health records and treatments through Performance Beef. This feature helps Ryan combine his boots-on-the-ground knowledge with his veterinarian’s expertise to ensure his cattle receive the best care.

“To the right people, the animal health data is just as important, if not more important, than the feeding data,” says Ryan. 

Performance Beef has become Ryan’s go-to, all-in-one tool. He works closely with his veterinarian to give his cattle the best chance at success in his feeding program, while also providing clients with concrete year-over-year performance data. 

“When all the data inputs are used, it’s a really great program. If you’re not using it to its full potential, if you’re not inputting all the data, I don’t think you’re getting your full value,” Ryan says. “It’s easy to learn and use, easy to navigate and the best data around.” 

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