Natalie and Luke Kovarik

Kovarik Cattle Company Is Building for Future Generations

Meet the Kovariks. They’re passionate advocates for the beef industry and the lifestyle it entails. Their family lives in the Nebraska Sandhills where they own and operate Kovarik Cattle Co. — a growing cow/calf and backgrounding operation. If you’re active on social media, you’ve probably met them via Natalie’s Instagram or their YouTube channel where they share stories of “ranching and familying.”

Both Natalie and Luke consider themselves fortunate to have been born and raised around agriculture. Natalie is a fourth-generation rancher’s daughter, growing up on a registered Hereford operation in southwest Montana. Luke is a fifth-generation rancher’s grandson from Ord, Nebraska, the small town near their ranch.

Despite their deep roots, the Kovariks consider their company a first-generation operation. While they do some farming, they’re most passionate about their cattle business. They have worked hard together to grow their herd’s quality and quantity over the past 11 years to serve their family and future generations.

“It’s rewarding to work toward a goal for someone rather than for something. We want our hard work to benefit future generations of Kovariks,” Natalie says. “Every farmer and rancher understands the next generation is who they work the hardest for.”

Today, Luke and Natalie are the only generation working the ranch, but with three future cow kids in the mix, they hope their decisions and hard work keep Kovarik Cattle Co. flourishing for generations to come.

“You can’t manage what you can’t measure”

The young ranching couple strongly believe in that saying. They’re always looking for new ways to increase efficiency and sustainability. Luke holds a master’s degree in ruminant nutrition and enjoys implementing both science and technology when and where he can on their operation.

Technology plays a significant role in their business. They use artificial insemination, embryo transfer and genomic testing to help enhance their animals’ traits and utilize software for Performance Beef to work hand –in hand with their nutritionist to better manage and measure their cattle growth.

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Kovarik Cattle Company Is Building for Future Generations

Saving time, effort with technology

Seeing is believing

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