Sixth-Generation Family Business Grows With Technology

1893. The year when Rhein Valley Farm was established. Today, Chelsey Erdmann is a proud sixth generation on the farm.

She hasn’t always worked on the farm, though. Her grandparents’ retirement opened a role for her and her brother to come home to the farm, so Chelsey left a job she enjoyed to invest in her family farm dreams.

“The opportunity to work close and see family every day is the best part,” says Chelsey.

Finding efficiencies and tracking costs

It’s a family affair on the North Dakota operation – Chelsey works alongside her brother, parents, grandma and young children, and her husband on occasion. It’s all hands on deck to run the feedlot, cow-calf operation, feed dealership and row crop side of things.

Before using Performance Beef, Rhein Valley Farms kept track of inputs, but it wasn’t very precise. Plus, they relied heavily on mental math.

“We would roughly track bales through the feeders, bedding and feed through the self-feeders, but it was never assigned to a group of animals like it is with Performance Beef,” explains Chelsey.

When Chelsey’s family heard about Performance Beef in 2019, they saw it as an opportunity to save valuable time and home in on costs.

“It’s all in the little details,” Chelsey adds. “When margin is tight, it’s much appreciated to know our as-fed costs exactly.”

The technology is especially helpful when someone new runs their feed wagon. Performance Beef helps reduce stress and increases confidence in feeding accuracy.

The family knows their operation is much more accurate today than it was in 2019 since they started capturing every pound of feed loaded and delivered.

“The end of the mental math is a big benefit. Even after thousands of loads with Performance Beef, watching the numbers count down still feels magical,” says Chelsey.

Catch @ohthats_chelsey via Instagram to see what she and her family are up to.


Jordan Gall

Clarkson, Nebraska

Crunching the numbers using Performance Beef showed the Gall family where overfeeding was costing their business every month. The ability to accurately capture every dollar spent on feed made it easy to switch to Performance Beef.

Lee Marriott

Stover, Missouri

Managing 500 Balancer cows is enough to keep anyone busy. Add in backgrounding 300+ yearlings, and it’s easy to see how Lee Marriott is strapped for time. He tried Performance Beef despite some initial skepticism and gained more time for cattle and family.

Granum, Alberta, Canada

Kenny Hofer wanted to modernize how he fed cattle and tracked health protocols. That’s why he turned to Performance Beef™. The solution has paid for itself in his ability to turn data into sound management decisions in record time. Less time spent behind a desk has been an added bonus.