Brad Dunlap

Performance Beef Builds Peace of Mind

Brad and his brother Jeremy are fifth-generation cattle feeders based in Michigan. They run the operation alongside their parents, Ed and Kathy. The four of them have equal say in the operation. Brad manages the feeding side of things, Jeremy takes care of herd health and manure, Ed plays a supporting role for his sons and Kathy does the books.

The Dunlaps keep plenty busy, raising most of their own feedstuffs including corn and soybeans.

“We've always enjoyed the cows,” Brad says. “We take pride in being able to raise quality animals to feed people, and to do it year in and year out is a blessing on its own.”

The brothers have been expanding Dunlap Farms since 2013, creating more feedlot space and adding numbers while still running their own cows. When the beef market fell in 2017, Brad and Jeremy decided he needed to do something a little different to keep things running.

Jeremy came up with the idea to try their hand at custom feeding. It removed substantial risk. Plus, cashflow was easier; the brothers had a monthly income and expenses they could count on.

Brad and Jeremy had relationships with dairy operations looking for cooperators and before long, they filled their yard with mostly dairy or dairy-on-beef calves. Though the shift was a welcome change, it came with some headaches, too.

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Brent and Margie Carter

Fayetteville, Tennessee

Brent and Margie Carter, a veterinarian and cattle producer duo, prioritize animal health in their operation. Adopting precision technology helps them better manage animal health while streamlining their business for future generations.

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Chris Urbanczyk

Hereford, Texas

Moving from spreadsheets to Performance Beef for feed and health data has helped Road Runner Cattle Co. simplify its business, save time and boost accuracy.

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Education

Building Ag Software Starts with the Customer

There’s an app for almost anything these days. But you can probably count on one hand the few that truly make a difference in your life or business.

Building and maintaining effective, user-friendly ag software requires diligence, discipline and determination.

Read This Story

Performance Beef Builds Peace of Mind

Change brings more stress

Accurately calculating inputs

Confidence in sharing data and value

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Brent and Margie Carter

Chris Urbanczyk

Building Ag Software Starts with the Customer

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