Cattle Krush

Easy-to-Use Technology, Better Decisions

We build technology that's designed to make your life easier. And when you have a question, a real person picks up the phone – no call center prompts, no runaround. 

Our co-founders started this company to solve a problem on their own family cattle operations. For too long, the livestock industry has been left behind by technology providers, and we're here to change that. 

Our software helps you drive greater efficiency, sustainability, and profitability in your daily operations – because that's what we built it for. Work with us to see how technology can make your life simpler, not more complicated.

HOW WE GOT STARTED

Hear from Our Customers

We're here to help. Hear what our customers have to say about working with us and our software. 

Michael, Kansas

"The customer service is top notch.

I have talked to other guys who use competitor software and they are not happy with the customer service."

Jimmy, Texas

"Performance Beef has changed my life: feed times are cut down, my dad is staying safe not climbing on equipment.

I truly can't tell you how grateful I am for you guys and this program."

Mckray, Washington

"The Performance Beef team is extremely helpful when I need the assistance.

The overall experience is beyond compare. I’ll recommend to anyone."

Ryan, South Dakota

"Performance Beef is so easy to use, so easy to talk to someone and get the answers in the rare occasion that you can’t figure it out on your own."

Rebecca, Texas

"Easy to use and incredible customer service/assistance on demand."

Dave, Alberta, Canada

"This feeding program is very user friendly for feeding and data collection.

And it's accessible from multiple devices anywhere I’m at."

OUR MISSION

Our innovative solutions connect the livestock industry, empowering data-driven decisions.

OUR CORE VALUES

Be Agile and Adaptable

Seek New Knowledge

Never Settle; Always Innovate

Build Relationships

Balance Work and Personal

Meet the team

We're an energetic team, dedicated to bettering the livestock industry.

Many of us grew up on farms and still run our own operations, so we bring that same hands-on passion and expertise to deliver solutions to help your business thrive.

LEADERSHIP

Dane Kuper
Dane Kuper

Founder and CEO

Dustin Balsley
Dustin Balsley

Founder and COO

Melissa Norby
Melissa Norby

Vice President of Growth

Bailey Rist
Bailey Rist

Head of Customer Success

Kory Lauridsen
Kory Lauridsen

Director of Strategic Sales

Danielle Steele
Danielle Steele

Controller

Sales and Marketing

Eli Slouha
Eli Slouha

Growth Manager: Midwest - E. Iowa, Illinois, Missouri & Wisconsin

Jackson Neil
Jackson Neil

Growth Manager: W. Iowa, E. Nebraska

Sam Gleason
Sam Gleason

Growth Manager: Kansas, Oklahoma & W. Missouri

Ben Rogers
Ben Rogers

Growth Manager: E. Texas, Oklahoma & Southeast

Kyler Johnson
Kyler Johnson

Growth Manager: Dakotas, SW Minnesota

Micayla Christopher
Micayla Christopher

Growth Manager: Eastern US & Ontario

Ethan Mino
Ethan Mino

Growth Manager: Canada & Pacific Northwest

Kelly Smith
Kelly Smith

Growth Manager: Mountain West

Abby Heimer
Abby Heimer

Marketing Manager

Emma Homan
Emma Homan

Content Specialist

CUSTOMER SUCCESS AND BILLING

4-Jun-25-2025-01-04-49-7266-PM
Martell Fortin

Customer Success Manager

Andi Anderson
Andi Anderson

Customer Success Manager

Calah Risse
Calah Covey

Customer Success Manager

Taylor Sobasky
Taylor Sobasky

Customer Success Manager

Gabby Pearce
Gabby Pearce

Customer Success Manager

Ryan Starkey
Ryan Starkey

Customer Success Manager

Autumn Feine
Autumn Feine

Customer Success Manager

Katelyn Robinson
Katelyn Robinson

Customer Success Manager

Emily Velisek
Emily Velisek

Customer Success Associate

Morgan McDermott
Morgan McDermott

Billing Specialist